Jalin transforms marketing for scale-ups
He’s served as interim CMO to ten companies - including two ‘unicorns’ - backed by the likes of Goldman Sachs, Index Ventures and SoftBank.
His work, according to the founder of the UK’s leading business neobank, is “exceptional” and his playbook has gone viral.
How he does it
Jalin’s year-long marketing transformations bring high ROI - because he:
Prioritises aggressively (bringing “immediate value with his analytical skills and instinct for prioritisation”, says Omnipresent’s CFO)
Runs teams rigorously (“he brought clarity to the function and aligned it neatly towards business outcomes”, he observes)
Recognises great - from experience, and instinctively
The results:
Your metrics improve radically (Tide’s founder saw him “smash his targets” while Omnipresent’s CFO observes that “within a quarter, he managed to save us 35% on our expenditure while hitting his numbers”)
Your team gets stronger
You’re ready for smooth transition to a permanent CMO, whom Jalin can help select
More about him
His background is unusual for a CMO. That’s reflected in his style:
A one-time management consultant, he’s commercially-minded and works closely with CEOs and CFOs (“he really ‘gets’ the strategic context,” says Tide’s founding CEO; for Omnipresent’s CFO, “rarely in my career have I had marketing engagement as fruitful and analytically rich”)
After seven years across strategy, ops and marketing at Google, he’s comfortable with complexity (“he took over… a team spread over multiple continents and created a disciplined process for delivery,” notes Prodigy Finance’s COO)
He’s aesthetically attuned and relishes brand-building (“a particular highlight: Jalin managed the definition of our core mission and… brand,“ says Trussle’s founding CEO)
He also advises (e.g. a generative AI unicorn) and serves as a non-exec director (including chairing a new school “with integrity and tenacity”).
He has previously been part-time Venture Partner to a VC fund and spent seven years at Google. He studied at Oxford, holds an MBA with distinction from INSEAD - and grew up in Dar es Salaam.
Now maybe you can work with him. Why don’t you drop him a line?
Jalin works with:
Scale-ups
As interim CMO, running and transforming marketing. Typically with AI, SaaS and fintech companies - with marketers in the double digits and marketing spend in the (tens of) millions.
Over the course of a year, Jalin will improve a combination of customer economics and growth. He’ll strengthen your team. And he'll run the smooth transition to a perm CMO, whom he can help you select
You’ll have him four days a week (reaping >95% of the benefit of full-time help at 80% of the cost) yet he'll take full responsibility for the teams and areas he runs
He works off a day-rate and generates high ROI for you
Current and former clients include Algolia (global AI search SaaS ‘unicorn’), Mollie (Amsterdam-based payments ‘unicorn’), and Tide (leading UK business neobank)
Start-ups
As a marketing mentor and advisor to founders and marketing directors
He works as a retained advisor and occasionally on an hourly basis
Former clients include marketing directors at Adzuna, FlashPack and Lovespace. He’s helped founders and marketing leaders in the portfolio companies of Fidelity International Strategic Ventures (FISV), where he was a part-time Venture Partner (until conflicts of interest with other work intervened). He has advised Stability AI, a generative AI ‘unicorn’
Boards
As a non-exec director (NED) to corporates and tech companies
Bringing experience of scaling products at Google and fast-growing scale-ups (notably in FS and SaaS) and mentoring multiple CEOs on marketing
Currently NED and marketing advisor to a VC-backed fintech scale-up (that’s bringing private equity, as an asset class, to a broader audience). Former NED to two startups and an ambitious new school he also chaired for a period
Photos: Jalin Somaiya
“Jalin did an exceptional job as CMO at Tide.
Within months he took Tide’s marketing function and turned it into a substantial, world-class team acquiring 8% of the UK business banking market. He really ‘gets’ the strategic context and so optimises for overall business impact rather than just meeting a narrow target. He did, however, also smash his targets!”
George Bevis, founding CEO, Tide - leading business neo-bank
Jalin was Tide’s Interim CMO
“In Jalin, we had a very strong chairman for the International Academy of Greenwich.
This role was highly complex and demanding, requiring negotiation with, and navigation of, local and national government. He chaired with integrity and tenacity, balancing the needs of the various stakeholders, and showing a flair for clear decision-making and communication.”
Liz Robinson, CEO, Big Education Trust
Jalin was Chair, formerly Vice-Chair
“Jalin brought us immediate value with his analytical skills and instinct for prioritisation.
Rarely in my career have I had marketing engagement as fruitful and analytically rich, as my interactions with Jalin. He took over our marketing function, quickly reviewed and reallocated spend - and within a quarter, managed to save us 35% on our expenditure while hitting his revenue numbers. He brought clarity to the function and aligned it neatly towards business outcomes.”
Tucker Dearth, CFO, Omnipresent - global SaaS ‘soon-icorn’
Jalin was Omnipresent’s Interim VP Marketing
“Jalin was an excellent addition to Prodigy Finance.
He took over responsibility for a team spread over multiple continents and created a disciplined process for delivery. He… earned himself a well-deserved promotion, where we gave him more teams to run. Jalin joined our executive team as part of this and brought a notable clarity to our decision making.”
Sarah Harvey, COO, Prodigy Finance - global lender of $1bn+
Jalin was Prodigy Finance’s Interim CMO
“Jalin would be an asset to any organisation.
His approach is structured, thoughtful and above all, flexible to company needs. He has a remarkable ability to be high-level or detail-obsessed and move at breakneck speed or be more considered if necessary... A particular highlight: Jalin managed the definition of our core mission and repositioned the company's brand.”
Ishaan Malhi, founding CEO, Trussle - mortgage broker backed by Goldman Sachs
Jalin was Interim Executive to Trussle
Photo: Jalin Somaiya